Clear answers to common operator questions.
CarePath operates as a performance-aligned acquisition system rather than a traditional marketing retainer. Communities are not paying for ad management or traffic generation. Instead, you pay only for qualified, verified inquiries delivered to your property.
Yes. Verified inquiries delivered to your community are exclusive. CarePath does not operate as a shared marketplace distributing identical leads to competing properties in the same market.
Each inquiry is confirmed through direct phone verification prior to delivery. This ensures genuine interest, filters out low-intent submissions, and improves follow-up efficiency for your team.
Communities begin paying only once verified inquiries are delivered. There are no upfront retainers tied to activation. The structure is designed to align cost with performance.
In some markets, communities can begin receiving inquiries immediately if an existing acquisition stream is active. In others, a short configuration period is required prior to launch. Timeline details are reviewed during the strategy call.
Move-in performance varies based on pricing, availability, internal follow-up processes, and market conditions. During the strategy call, we review your current benchmarks to determine realistic performance expectations.
CarePath is structured around performance and flexibility. Contract terms and structure are discussed during the strategy call to ensure clarity and alignment with your occupancy goals.